Dear SoulTree supporter,

It is my pleasure to present to you the new avatar of SoulTree. At the outset let me assure you that we have only changed the way we look. Our products continue to be created with the same promise that we made 4 years ago, to ourselves and to you.

While we have always been clear about the values that SoulTree stands for, last year we started the process of identifying and articulating what defines us. Through a process of inner search as well as carefully listening to the voices around us, we arrived at the one thing that will always be synonymous with SoulTree. The one thing that we will always hold on to and that which will always hold us together, and that is

TRUTH

As a famous poet said,

Beauty is Truth,
Truth Beauty.

For us Truth is more than stating a fact. It represents our commitment to always be sincere, honest and true to our roots. We believe that SoulTree is a part of the larger cycle of goodness and that values are the real aesthetic.

Our new packaging is a reflection of this belief. Earthy and Elegant.

The new SoulTree logo with its arching element, the shade giving leaf, represents Nurturing which is in our nature. All SoulTree products seek to nourish, nurture and protect.

The choice of copper in our logo and packaging elements, originates from Ayurveda. Copper has always been considered to have healing powers and was thus valued over gold and silver.

The finger print design and its use in the three leafed logo, attests to our commitment to the larger dimensions of Organic, Ayurvedic and Ethical, while following our own unique approach. Before the advent of the alphabet, the finger print was also considered as a sign of affirmation. We use it as a guarantee of trust for our consumers, timeless and always abiding.

The colours of the range are uniquely Indian- Henna green, Indigo blue, Turmeric yellow and Vermilion red but are used in vibrant hues. They represent our endeavor to take the best of ancient India to the world with a youthful stride.

While we have always believed that packaging is secondary to the contents, our new look eloquently speaks out the Truth of SoulTree. We hope you will make it yours too.

Truthfully Yours
Founder

Comments (4)

  • christy on Apr 18, 2018

    Dear team, i bought the facewash, now i am using, my faces fully ittching and some rashes. what to do for remedy. kindly reply me.

  • Lakshmi Ramamurthy on Feb 12, 2017

    Ive been using your products for over two years. I find the prices really high now. really really makes me think about truthfully yours line.
    really good stuff need not be over priced. i feel that the new packaging is an unnnecesary addition to the mix and i am really pained by the increase in prices. please make it sensible. i miss the original kokum butter moisturiser now. now there is an apricot moisturiser thats sooo expensive and some creams that are so little…simple moisturisers are used in good quantities everyday in my home. now i am not seeing an option in your list. feeling irritated enough to write it and send it it to you

  • Rosy on Dec 19, 2016

    Hello Soultree,

    My teenage kids and myself have been using your products for a long time now. And have since referred to many of my friends too but this sudden change in the packaging ( pump dispensing bottles) have inconvenienced me a lot. As I frequently travel these new bottles aren’t too easy for storage hence the inconvenience. I very much preferred the previous original packaging. Hope you would think over this

  • babuji janakarajan on Dec 16, 2016

    Hi,
    I run an Organic farm outlet in coimbatore and currently stocking up for my shop and i am impressed by your products and would like to place an order.Kindly send me your wholesale price list.

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