It is my pleasure to present to you the new avatar of SoulTree. At the outset let me assure you that we have only changed the way we look. Our products continue to be created with the same promise that we made 4 years ago, to ourselves and to you.
While we have always been clear about the values that SoulTree stands for, last year we started the process of identifying and articulating what defines us. Through a process of inner search as well as carefully listening to the voices around us, we arrived at the one thing that will always be synonymous with SoulTree. The one thing that we will always hold on to and that which will always hold us together, and that is
TRUTHAs a famous poet said,
Beauty is Truth,
For us Truth is more than stating a fact. It represents our commitment to always be sincere, honest and true to our roots. We believe that SoulTree is a part of the larger cycle of goodness and that values are the real aesthetic.
Our new packaging is a reflection of this belief. Earthy and Elegant.
The new SoulTree logo with its arching element, the shade giving leaf, represents Nurturing which is in our nature. All SoulTree products seek to nourish, nurture and protect.
The choice of copper in our logo and packaging elements, originates from Ayurveda. Copper has always been considered to have healing powers and was thus valued over gold and silver.
The finger print design and its use in the three leafed logo, attests to our commitment to the larger dimensions of Organic, Ayurvedic and Ethical, while following our own unique approach. Before the advent of the alphabet, the finger print was also considered as a sign of affirmation. We use it as a guarantee of trust for our consumers, timeless and always abiding.
The colours of the range are uniquely Indian- Henna green, Indigo blue, Turmeric yellow and Vermilion red but are used in vibrant hues. They represent our endeavor to take the best of ancient India to the world with a youthful stride.
While we have always believed that packaging is secondary to the contents, our new look eloquently speaks out the Truth of SoulTree. We hope you will make it yours too.