Truthfully yours

Revealing Truth # 3

‘Against Animal Testing’- A marketing slogan?   The other day while driving past a leading “natural” cosmetic Shop’s store, I saw a large poster proclaiming their support for a global ban against animal testing. I have also lately seen a few Indian brands proudly claiming that their products are free from animal testing. Is that a big deal? Not really, considering that India has officially banned testing of cosmetics on animals since 2014 and followed it up by banning the testing of soaps and detergents on animals. Therefore, all cosmetics manufactured & sold legally in India are supposed to be...

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FIRST TIME USING A NATURAL SHAMPOO?

One thing you must know: you won’t see the results until a few washes. As you switch from a silicone-based shampoo to one with natural ingredients, your hair might take a couple of days to a few weeks to reap the benefits. So what to expect? Nothing too different: just your natural hair texture minus the silicone coating, and a less foamy lather as all SoulTree shampoos are SLS/SLES-free. CONVENTIONAL SHAMPOOS DO MORE HARM THAN GOOD Regular shampoos are like detergents that strip your hair off natural oils, making them dry and unruly. To make up for this, silicones are...

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Revealing Truths #2

Lies in your Eyes   Kajal is one cosmetic product which today you can find in every girl or woman’s hand bag (or vanity drawer). How did Kajal suddenly become so popular? From a traditional product how did it turn into a must-have cosmetic product? Kajal or Kohl as it is also called was used in ancient Egypt and later in the middle east as a multi-functional product- to protect the eyes from harsh sun, to make the eyes look bigger and hence more beautiful. Back then, the black colour came from burning a lamp and collecting the soot. This...

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Important Women of SoulTree

While we don't have to wait for a special day to recognize or appreciate the contribution of women, it stares us in the face every day, I take International women’s day as an opportunity to remind myself how important are women to SoulTree. It also becomes an occasion for me to reconfirm my commitment to accord them all the respect that they rightfully deserve. SoulTree’s very existence depends on women as on one end they are the majority of its customers, hence justifying its existence and on the other they are the providers of our key ingredients thus making this...

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Revealing Truths #1

Does Ayurveda equal Natural?   In its original form, yes, Ayurveda was natural. The Vaidyas of the past used what was available in nature to create remedies for different problems. Herbs were abundant and had high efficacy due to the pristine environs they grew in. Other naturally occurring minerals were also incorporated in the formulations. Most of these formulations were medicinal in nature and their primary objective was to cure. The preparation of these remedies was also done very differently from the way it is done today. They were diligently prepared by the Vaidya or his assistant in the Vaidyashala...

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