When we began research into natural cosmetics we found most brands offering 7-day challenges or ‘overnight princess’ transformations. It was alarming because this is not the way of nature. Natural herbs are, no doubt, full of benefits but they show only through sustained use. It is synthetic chemicals in cosmetics that are often the agents of ‘overnight’ change. And like most chemicals they come with their side effects. Greying hair in the 20s, wrinkles and pigmentation in the early 30s and on a more drastic level, rising instances of cancer.

SoulTree had to be everything these quick-fix brands were not. It had to be about taking responsibility to come up with wholesome and healthy beauty solutions. Solutions without harmful side effects. Solutions that took care to fix skincare, hair care and beauty issues from the inside. Solutions that endured.