Building a Circle of Goodness
To build markets and help small farmers get fair prices Vedicare Ayurveda Pvt Ltd was set up. It sourced herbs directly from farmers and NGOs to supply to national and international customers. This effort to promote organic produce stood everyone in good stead. The soil, the environment, the farmer, the customer, and us.
Soon we realised this circle of goodness had to expand if we were to work with more farmers and bring more organic ingredients into people’s lives. We created SoulTree, a line of natural beauty products that would be made only with natural and organically grown Ayurvedic herbs.
By making everyday use cosmetics with natural ingredients not only could more people benefit from nature’s bounty, but nature and its tillers too would benefit if demand for organically grown, chemical-free ingredients and products went up.