SoulTree is the first Indian brand to offer European certified-natural personal care and beauty products. All our products use authentic Ayurvedic recipes and honestly-sourced natural, organic ingredients that do no harm, only good.
Our products carry a triple seal of Truth–Ayurvedic, Organic and Ethical. For us, truth is the route to beauty. We discovered this on our travels in the Himalayas, and from our grounding in the ancient Indian texts and The Earth Charter–a celebrated guide to making life and business just and sustainable. SoulTree, today, is present at all major cities of India as well as in France, Germany, Switzerland, United Kingdom, Spain, Bulgaria, Ukraine, South Africa, Australia and Japan.
Our partners and customers belong to all ages, genders and nationalities. Their numbers humble us. They allow us to reach out to many more small organic farmers and improve their incomes, bring newer and better quality herbs and natural ingredients, and develop innovations for better health and wellness.
A Note by Vishal Bhandari,
Founder & CEO of Soultree
It was the 1990s. I stepped out of my Merchant Navy job full of energy and confidence keen to make a new beginning for myself. It was also the turn of the millennium and people across the world were taking stock of their lives and thinking about the way the world should be in the 2000s.
A result of many such deliberations was a document called the Earth Charter. Its preamble began momentously; it said “We stand at a critical moment in Earth’s history, a time when humanity must choose its future.”
These words made me think long and hard about consequences. I realised whatever I chose to make a living out of would inevitably leave an impact on the world. Whether it was a good impact or a negative one was my choice. I chose good. They say ways open up for the one who knows where he’s going. That’s what happened with me. During my travels in the Himalayas (Uttarakhand) I spent time with NGOs and farmer groups who were practicing organic farming. They trusted me enough to let me support them in building markets for the Ayurvedic herbs they were growing organically.
With them were my first steps on the way to doing good. I was supporting small farmers who were doing their bit to save the earth and us from pesticides and harmful chemicals. Marketing support was vital for them as it was directly connected to their livelihoods. Getting assured and fair payments for their produce was a welcome alternative to being exploited by the middlemen in the mandis (local market places).
To build markets and help small farmers get fair prices Vedicare Ayurveda Pvt Ltd was set up. It sourced herbs directly from farmers and NGOs to supply to national and international customers. This effort to promote organic produce stood everyone in good stead. The soil, the environment, the farmer, the customer, and us.
Soon we realised this circle of goodness had to expand if we were to work with more farmers and bring more organic ingredients into people’s lives. We created SoulTree, a line of natural beauty products that would be made only with natural and organically grown Ayurvedic herbs.
3 years in the lab. 3 crew members (one chemist, one 70-year-old Ayurvedic Doctor, and 1 driven entrepreneur) and unlimited sleepless nights produced our first set of 5 natural cosmetics to receive BDIH Germany’s ‘Natural’ certification.Today, there are 60 beauty products in SoulTree’s range. All made in-house from Ayurvedic extracts using natural and certified organic raw materials.