Sustainability

LET LOVE GO BEYOND

As we approach the week of love, we are thinking about all the things we love deeply. After all, love is a feeling, and feelings flow everywhere, don’t they?     This time, together, let’s find and spread love in the most unexpected places which make us more conscious of our being, with the most underrated people who make us feel elevated, to the most unappreciated causes which give our life meaning. Love Beyond a Person At SoulTree, every person makes us who we are. From the employees in our corporate office to the hands in our factory, from the quick...

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BURSTING THE BUBBLE : Moving to Biodegradable Bubble Wrap

It matters to us how we impact the world we live in. That’s what makes us extremely judicious in creating, packaging and delivering our products. To this end, we have tried our best to make many little and big efforts.    One of the biggest challenges the environment faces today is: Plastic. Every day, 25,490 tons of plastic goes to waste in India. So much so, that the amount of plastic that is thrown away annually in the world, can circle the entire Earth’s surface four times. Businesses like ours also contribute to this, through product packaging, including the bubble...

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FEEL GOOD

Feeling good is a combination of a balance of mind, body and soul. You can’t feel good and at peace unless and until, you have a balance in all the three areas. When you talk of Yoga most people assume it is that physical asana practice of holding poses. But in reality, Yoga is a means to unite yourself with the higher self, this a process which flows through a lot of steps, required to cleanse body and mind. We start with our self-discipline of hygiene, eating good food (Sattvic) and the physical asana practice is a means to learn...

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The Route to Beauty with Benefits

Every now and then I am asked what I am doing in the business of beauty where 90% of our customers are women and a big portion of our product range is for women too; all the truer for our recently launched Beauty range. I must admit that I did not imagine building a beauty brand when I started my entrepreneurial journey. My desire to contribute to sustainable development through business led me to the farmers practicing organic farming. Located in Uttarakhand, it was natural for them to be growing medicinal herbs along with other food staples. It is common...

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Ruins to Roses 2.0

While destruction takes minutes, construction can take months, or even years. Rebuilding something is even harder as one has to overcome the grief and despair of the loss and bring forth fresh energy and enthusiasm. This is one of our learnings from the Ruins to Roses project. The journey to create a garden in place of a ruin has been very challenging but we have good news! This April, during our visit to Uttarakhand, we were able to see the first bloom of roses.Not only were we able to see them but also took part in the collection process. Consuming...

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