Truthfully yours

Ruins to Roses 2.0

While destruction takes minutes, construction can take months, or even years. Rebuilding something is even harder as one has to overcome the grief and despair of the loss and bring forth fresh energy and enthusiasm. This is one of our learnings from the Ruins to Roses project. The journey to create a garden in place of a ruin has been very challenging but we have good news! This April, during our visit to Uttarakhand, we were able to see the first bloom of roses.Not only were we able to see them but also took part in the collection process. Consuming...

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Earth Day

Their Life, Our Lesson Picture this: The river taking its time to glide and flow through the rocks. The Sun matching its reflection with the water, and the mountains acting as a calm background. No really, picture this - At Talli Pali, a village in Uttarakhand, a 5-mile-drive and a short hike away from this snapshot of the view, it is everyday life. Step by step, on approaching the village, its clear view matches the clear picture it shows: of a world that is in sync with everything in and around it. One could enter for the first time in...

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Leading Lady

Leading Lady Of the plethora of days that are celebrated throughout the year, I can sincerely say that Women’s Day is one that I can relate to the most. Because of women, I am gainfully employed and meaningfully engaged in my work and life. Over 90% of our farmers, nearly 80% of our manufacturing staff, and 88% of our customers are all women. While I don’t believe that offering discounts isthe best possible way to offer our appreciation, but here too, I have a weak voice as ALL members of our marketing team are women! Last year, this very day,...

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Circle of Goodness #1

Ruins to Roses Can a rose be more than just a transient symbol of everlasting love? That's the question we are trying to answer through our special Rose Project in Uttarakhand. About 12 years ago, our partner NGO had set up an Ayurvedic processing unit in a picturesque location on the banks of Ram Ganga river. The unit was set up to process (clean, sort, grade and powder) herbs that were being cultivated by local farmers for SoulTree. It was a simple but clean and hygienic unit with enough open space around it for herbs to be either dried in...

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Revealing Truth # 3

‘Against Animal Testing’- A marketing slogan?   The other day while driving past a leading “natural” cosmetic Shop’s store, I saw a large poster proclaiming their support for a global ban against animal testing. I have also lately seen a few Indian brands proudly claiming that their products are free from animal testing. Is that a big deal? Not really, considering that India has officially banned testing of cosmetics on animals since 2014 and followed it up by banning the testing of soaps and detergents on animals. Therefore, all cosmetics manufactured & sold legally in India are supposed to be...

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